At a glance, a website may seem like a pretty picture in a frame. What many people don't realize is the scope of the work and details that go behind even the simplest of websites. Sure, sometimes we start by drawing out our websites on anything within reach. Some of our favorite sites started on a cocktail napkin, the back of a receipt or on a business card.
When designing a website, there are more things to think about than just the look and feel. You may have heard talk about Accessibility & Compliance, Search Engine Optimization (SEO), Usability, Adwords, Pay-Per-Click (PPC) and Google Analytics. What does it really mean to the average person and what is really important? What can help your company reach its target audience and obtain the goals you have set to make your business grow?
We can help you understand what it takes to make your site give you the return on your investment that you've come to expect for your business. We'll help you to get your site set up and registered with the major search engines. We'll also get Google Analytics set up. This will help you to be able to determine which pages your visitors are coming to and how they searched to get there. With the data that you'll have, we'll be able to determine what needs to be done to get your target audience to the most important parts of your site. We'll help you set goals that you'll be able to track.